playtex bras

Playtex will launch a new campaign, which aims to get women the right to proper bra fit. The effort includes a new website that hosts the promotion, which the company gives 10 women a bra into "Style Maven Alison Deyette. Deyette Bravo to the" Millionaire matchmaker "and TLC's" ten years younger, "shows among other things.The effort, Night Agency, contains a series of webisodes PlaytexBraMakeover.com, a new beginning every two weeks, and each of the ten candidates will be a fixture Deyette and Playtex Products.

The company is also a social media features on Facebook and YouTube, and Playtex "Fit Friday" promotions, where the Facebook Fan Free bra, fit and style tips to win, and the main role of the video segment Deyette. The campaign, that is, until May 1921 offers a chance to fly to New York's remarkable Deyette.Playtex interactive agency is looking for Night of the agency's digital home and the activation of a social media campaign for Playtex Bra transformation.According to the Chicago-based sample, the lingerie market totaled $ 13600000000 in 2009, when growth is 10.3 billion U.S. dollars in 2004.The company is characterized by a market-driven efforts by consumers as the "added value" products and quality shops.

The bra category means that other segments of the lingerie market. The company forecast sales to increase another 25% BH-2009-2014, a total of more than $ 10 billion.By Samples, advertising, lingerie market, focus on print ads and catalogs, but the Victoria's Secret commercials run during prime time. Younger people are more likely to purchase more than one bra in the company, who says he likes bras in different shapes, colors and style. Victoria's Secret is the most popular brands of bras purchased in the women who were 18-44 years old.The company said brands including Playtex prefer older consumers. He says Playtex, the oldest of the clients, 31% older than 65 years, compared to 11% and 5% of the Hanes Fruit of the Loom.